This Privacy Policy applies to www.driven.ca (the “Site”) owned and operated by Driven Financial Technologies Corporation (“Driven”) and to your application for, access to or receipt of products and services from Driven. Driven is committed to keeping your personal information confidential and secure. This Privacy Policy describes how Driven collects, uses, protects, shares, and retains your information. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information.
This notice describes the privacy practices of Driven and its subsidiaries and affiliates. “We” and “us” means Driven Financial Technologies Corporation, our subsidiaries and affiliates, and any of our respective agents and third-party service providers (“service providers”). “You” means a website visitor, applicant, customer, former customer, an owner of, or reference or guarantor for, an applicant.
Personal information means any factual or subjective information in recorded form, that identifies or could be used to identify an individual.
By accessing the Site and/or submitting your personal information to Driven or our service providers and agents, you agree that Driven may collect, use and disclose such personal information in accordance with this Privacy Policy. If you apply for Driven products or services, the application and any terms and conditions specific to your account may also describe additional purposes for which we collect, use, disclose, and retain personal information.
The personal information that Driven collects and uses varies depending on our interactions with you. Our objective when collecting and using personal information is to maintain and improve the relationship we have with you; provide you with information about products and services that you will value; reduce the cost associated with maintaining your (and others’) accounts so that we may continue to provide you with a fairly priced product; reduce unwanted or inappropriate marketing; and protect you from unauthorized access to and use of your account or personal information.
The personal information that we may collect from you includes:
By submitting information about other individuals, such as references, guarantors, landlords, emergency contacts, other owners or employees, you warrant and represent that you have obtained their consent to the collection, use and disclosure of their personal information in accordance with this Privacy Policy. This consent includes the use of individuals’ contact information to verify information you have provided to us and their consent to receive commercial electronic messages from Driven.
We may collect personal information from multiple sources, including:
We may collect personal information at various times, including:
We use personal information about you to:
Credit score and related information is central to most of the financing products and services that Driven provides. As a result, the collection and use of credit information is required in order to apply for or maintain our products. In order to offer competitively priced products, we collect and analyze credit information about applicants and customers before, during and after the term of our business relationship, both to assess your eligibility for products and to improve our overall risk assessment tools.
Driven may collect and use credit information at multiple points throughout the term of the business relationship, and may continue to collect and use updated information after that relationship has ended, for the purposes described above. If you do not want your credit information to be used by Driven after the term of our business relationship, please contact us using the information provided below.
We use both Driven servers and servers of other service providers to deliver and report on the progress of e-mail programs and to maintain service and deliver products and services. When Driven uses such a service provider, we prohibit them from using your e-mail address for any purpose outside the scope of this Privacy Policy.
We may periodically call you or send you commercial electronic messages at the e-mail address or telephone number you provide, including to solicit your feedback on our products and services, and/or to provide you with marketing offers that maybe of interest to you. With each such call or message you will have the opportunity to opt out of receiving future commercial electronic messages at that e-mail address or telephone number. If you are a customer, we reserve the right to use the e-mail address you provide to present you with information about your account. This may include, but is not limited to, activating your account(s), account past due notices, rates available, and adding authorized users.
We may track the activity of e-mails that we send to you (to determine if, for example, graphics were viewed, e-mails were opened, links in e-mails were clicked), to allow us to measure the effectiveness of e-mails, to provide future offers, and for delivery of products and services. Additionally, for your convenience, we may pre-fill online forms with your e-mail address.
We will share your personal information with third parties only in the ways that are described in this Privacy Policy and other terms included in applications or agreements with you.
We may provide your personal information to our service providers, who may be located outside Canada, for purposes related to supporting our business (e.g., sending you emails, fulfillment services, technical support, delivery services), including, without limitation, research and product and service development. These third parties are authorized to use your personal information only as necessary to provide these services to us.
We may also disclose your personal information:
● To those of our affiliates and related companies that agree to treat it in accordance with this Privacy Policy;
● To third parties (including credit bureaus, references and guarantors) that require it in order to identify you, to provide Driven with information about you, to facilitate the credit reporting system, to collect on accounts, to provide products or services to you, to assess your eligibility for such third parties’ products or services or to meet legal and regulatory obligations;
● To third parties who offer products or services that we think may be of interest to you;
● As required by law, such as to comply with a subpoena, bankruptcy proceedings, or similar legal process;
● When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
● In response to lawful requests by public authorities, including to meet national security or law enforcement requirements;
● To third parties (who may be located outside of Canada) if Driven is involved in a merger, acquisition, or sale of all or a portion of its assets, in which case you will be notified via email and/or a prominent notice on our website, of any change in ownership and uses of your personal information; and
● If the rights or property of Driven, its affiliates, subsidiaries, or third-party service providers are in jeopardy.
In addition, Driven may create, use and disclose anonymized and/or aggregated information which does not allow you to be personally identified to third parties.
Some of the third parties, service providers, affiliates or related companies that may collect, use, store or process your information may be located outside of Canada . As a result, your personal information may be transferred, stored, and/or processed outside Canada in connection with the purposes described in this Privacy Policy. Although Driven uses contractual and other measures to protect your personal information stored outside Canada, those third parties are subject to the legal requirements of the jurisdictions where your personal information is stored or processed. As a result, there may be lawful requirements to disclose personal information to government authorities in those countries.
We will retain your information for as long as needed to fulfil the purposes for which it was collected and used. In some cases, this may be as long as your account is active or as needed to provide you services. In other cases we may retain personal information after the end of our business relationship including to maintain communications with you, facilitate future applications you may submit, understand customer preferences and behaviours, analyze and improve our processes and develop new products and services. We may retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. If you have any questions about how long your personal information is retained, please contact us.
The Driven web servers automatically recognize and record the domain name from which you access the Internet, the corresponding Internet Protocol (“IP”) address, and the names of the pages you visit while at the Site, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data and store it in log files. This information is not personally identifiable and is used to improve the content of Driven Site and make it more useful.
The Driven web servers do not collect e-mail addresses without your consent.
Personal information of users, including emails, may be collected when you are responding to specific questions and when you communicate directly with Driven via e-mail or feedback forms. Driven may ask you to provide us with your e-mail address at several points, including on applications and in correspondence or communications with you.
Technologies such as cookies, beacons, scripts and tags are used by Driven and our marketing partners, affiliates or analytics or service providers. These technologies are used in analyzing trends, administering the Site, tracking users’ movements around the Site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. Various browsers may offer their own management tools for removing these types of tracking technologies.
Driven’s Site may use cookies to facilitate your Internet sessions, to maintain security, and to improve our Site. For example, Driven may use cookies to verify your identity, remember your personal settings such as your offer preferences, and to monitor your use of the Site to improve our services. We do not use cookies to collect data from your hard drive including your e-mail address or other personal information. If you choose not to enable cookies on your browser, you may not be able to use some of the services offered on the Site. We use Local Storage, such as HTML5, to store content information and preferences. Various browsers may offer their own management tools for removing HTML5.
Our Site also uses certain web analytics services which may use cookies to help us analyze how visitors use the Site. For example, with Google Analytics, the information generated about your use of the Site (including your IP address) will be transmitted to, and stored by, a Google server. Google uses this information for the purpose of evaluating your use of the Site, compiling reports on Site activity for us, and providing us with other services relating to Site activity and internet usage. You can prevent the storage of data relating to your use of the Site (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
You can also obtain additional information on Google Analytics’ collection and processing of data and data privacy and security at the following links:
● https://policies.google.com/technologies/partner-sites
● https://support.google.com/analytics/topic/2919631
We may partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third-party partners may use technologies such as cookies to gather information about your activities on the Siteand other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by writing to us at privacyofficer@driven.ca. Please note this does not opt you out of being served ads.
The Site may contain links to other websites. This Privacy Policy does not apply to those websites. While exploring the services offered through the Site, please be aware that other online retailers, partners, third party Internet sites, and third-party services accessible through the Site, have separate privacy and data collection policies and practices, which are independent of and may be different from Driven policies and practices. Driven is not responsible or liable for these independent policies and practices and it is your responsibility to review them and decide whether or not they satisfactorily protect your rights.
Our Site may also include Social Media Features, such as the Facebook button, and Widgets, such as the Share this button or interactive mini-programs that run on our website. These features may collect your Internet protocol address, which page you are visiting on our website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Your interactions with these Features are governed by the privacy statement of the company providing it.
We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. We work hard to keep personal information secure through physical and electronic information security policies, employee policies and training, and contractual safeguards with all third parties who may have access to personal information.
If you receive an e-mail purportedly from Driven containing or asking for sensitive information (for example, full account number, social insurance number, personal identification number (PIN), or security passwords), prior to responding, please contact us at privacyofficer@driven.ca.
However, no transmission of personal information, including transmission over the Internet can be guaranteed to be completely secure. Consequently, Driven its affiliates, related companies, service providers and their respective officers, directors, employees and agents do not represent, warrant or guarantee that personal information will be protected against misuse, loss or alterations and do not accept any liability for personal information submitted to them nor for your or third parties’ use or misuse of personal information. Moreover, where you use passwords, ID numbers, or other special access features it is your responsibility to safeguard them.
Upon request, Driven will provide you with information about whether we hold any of your personal information. To request access, update and/or for correction of your personal information in our possession, please write to us at privacyofficer@driven.ca. We may need to confirm your identity before fulfilling your request, such as by requesting a copy of a valid driver’s license, birth certificate, or passport.
If you are a customer, you can also access and update your personal information anytime by logging into your account.
You may withdraw your consent to the collection, use and disclosure of your personal information by contacting us in writing at privacyofficer@driven.ca. In some cases, as permitted by law, Driven may continue to collect, use and disclose personal information after you have withdrawn consent.. If you withdraw your consent for any purpose required to provide our product or service to you, we may no longer be able to provide that product or service to you.
If you withdraw consent to the use of your personal information for marketing purposes, you may continue to receive promotional communications after the date of that request if a marketing campaign is already in process before we receive your request.
This Privacy Policy will be effective as of February 8, 2019. This Privacy Policy replaces any previous notices from Driven about personal information collection, protection, use, sharing, retention, and Internet privacy practices and applies to the use, sharing and retention of personal information previously collected. However, this Privacy Policy does not supersede any application- or account-specific terms and conditions you may have agreed to; those terms must be read together with this Policy.
We may amend this Privacy Policy at any time, and when such a change is made we will post a revised version on this Site. It is your responsibility to review this Privacy Policy from time to time to be aware of any such changes. Please check back regularly for any changes and to ensure you are always informed of the personal information that we collect about you, how we use it and the circumstances under which we may disclose it.
If you have any questions about our Privacy Policy or practices, or to request access to or correction of your information, please contact our Privacy Officer:
Office of the Privacy Officer
Marlo Kravetsky
130 Adelaide Street West, Unit 3100
Toronto, ON
OR at
privacyofficer@driven.ca.
