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The balance magazine/
Articles

Celebrating International Women's Day: How Small Businesses Can Make a Difference

Celebrating International Women's Day: How Small Businesses Can Make a Difference
March 6, 2023

International Women's Day (IWD) is a powerful reminder of the strength and resilience of women across the globe. The event is celebrated on March 8th every year to recognize the social, economic, cultural, and political achievements of women all around the world. This day also serves as a call to action for gender equality and women's empowerment.

This year the Government of Canada’s theme for the event is Every Woman Counts. It’s a reminder that women bring dynamism and vibrancy to all facets of Canadian life, be it as entrepreneurs expanding our economy or citizens participating in the democratic process. No matter their age or background, let’s celebrate the significant role women play!

As a small business owner, you can play a valuable role in promoting this movement. By celebrating and supporting women in your workplace, community, and beyond, you can help build a more equitable and just world for all.

Why International Women's Day Matters

Gender inequality remains a significant issue in many parts of the world, including in the workplace. Women continue to face challenges such as unequal pay, limited access to career advancement opportunities, and discrimination based on gender. International Women's Day serves as a reminder that we must continue to work towards a world where gender equality is a reality.

In addition to being the right thing to do, promoting gender equality can also be good for business. Studies have shown that diverse teams and inclusive workplaces are more innovative and profitable, as they bring together different perspectives and ideas. By promoting gender equality in your business, you can attract and retain talented employees and create a positive workplace culture.

How Small Business Owners Can Celebrate and Support International Women's Day

As a small business owner, you have a unique opportunity to contribute to this global movement by promoting and supporting women in your workplace, community, and beyond. Here are some ideas for how you can celebrate and honor International Women's Day:

  1. Support women-owned businesses: Make a conscious effort to purchase products or services from women-owned businesses in your community or online. You can also collaborate with other women entrepreneurs to promote each other's businesses.

  2. Highlight women in your business: Showcase the contributions and accomplishments of the women in your workplace. Share their stories and achievements on your website, social media channels, or newsletter.

  3. Offer flexible work arrangements: Many women face the challenge of balancing work and caregiving responsibilities. As a small business owner, you can support your female employees by offering flexible work arrangements such as remote work, flexible hours, or job-sharing options.

  4. Provide professional development opportunities: Women often face barriers to career advancement due to a lack of access to training and development opportunities. As a small business owner, you can invest in the professional development of your female employees by providing access to training, mentoring, or coaching.

  5. Donate to women's organizations: Consider donating a portion of your profits to organizations that support women's rights, health, and empowerment. You can also organize a fundraiser or volunteer your time to support a local women's organization.

  6. Educate yourself and others: Take the time to educate yourself and others about the challenges that women face in the workplace and in society. Attend workshops or conferences that focus on gender equality, diversity, and inclusion.

International Women's Day is not just a one-day event, but a reminder to continue the conversation and take action for gender equality throughout the year. As a small business owner, you have the power to make a difference in the lives of women and contribute to a more equitable and inclusive world.

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Advice and research for Canadian small businesses from our expert team

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