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The balance magazine/
Articles

U.S. Tariffs Are Putting Pressure on Canadian Small Businesses: Here’s What You Can Do

U.S. Tariffs Are Putting Pressure on Canadian Small Businesses: Here’s What You Can Do
April 25, 2025

If your business relies on cross-border trade, the recent U.S. tariffs on Canadian goods might be hitting close to home. From rising costs to disrupted supply chains and shrinking exports, the impact on small businesses across the country has been real, and it’s still growing.

At Driven, we work with thousands of Canadian business owners who are navigating these challenges in real time. Whether you import materials or export products, now’s the time to understand what’s happening and what steps you can take to stay resilient.

 

Higher Costs Are Squeezing Already-Thin Margins

Many Canadian businesses import goods or materials from the U.S., and tariffs are driving those costs up. Steel, aluminum, fresh produce, and specialized equipment are just a few of the categories seeing steep increases.

For small businesses operating on tight margins (as low as 2% in many cases), these added costs are tough to absorb. As a result, many owners are forced to either increase prices, risking customer loss, or cut spending in other critical areas.

 

Selling into the U.S. Just Got More Challenging

Tariffs aren’t just affecting what you bring in, they’re also changing what you can send out. If your business exports goods to the U.S., those products are now more expensive for American buyers. That’s making Canadian-made products less competitive compared to domestic or tariff-free alternatives, especially in industries like manufacturing, food production, and niche goods.

The result? Many small exporters are seeing demand dip and revenue take a hit.

 

Supply Chain Disruptions Are Forcing Rethinks

If your supply chain stretches across the border, chances are you’ve felt the pinch. Tariffs are making it harder (and more expensive) to get the parts, ingredients, or finished goods your business relies on.

Many owners are scrambling to find alternative suppliers, reroute logistics, or adjust operations to compensate. It’s not just a cost issue; it’s about timing, efficiency, and keeping your business running smoothly.

Looking for a way to optimize shipping costs and make the process smoother? We encourage you to read The Best Shipping Options for Canadian Small Businesses.

 

The Human Side: Cost-Cutting Measures Impact Teams

When costs go up and revenue goes down, tough decisions often follow. We’ve heard from business owners who’ve had to:

  • Pause hiring
  • Cut employee hours
  • Delay growth plans
  • Consider layoffs

These decisions are never easy, but they reflect the real-world impact of trade uncertainty on people, families, and local communities.

 

What’s the Government Doing?

In response to U.S. tariffs, Canada has implemented counter-tariffs aimed at protecting domestic industries. But for businesses that rely on American imports, this has only added more cost pressure.

There are financial relief programs and supports available through the federal government, but many are limited or require proof of significant hardship. If you haven’t already looked into what’s available, it may be worth exploring, especially if you’re facing short-term cash flow challenges.

Not sure where to start? Here is a list of economic support programs that are available to businesses directly impacted by tariffs.

 

How Canadian Businesses Are Adapting

Despite the uncertainty, Canadian small business owners are finding ways to adapt and stay resilient. Some of the strategies we’re seeing include:

  • Diversifying suppliers and customer bases to reduce reliance on the U.S.
  • Sourcing more Canadian-made goods to strengthen domestic supply chains
  • Improving financial planning to protect against future volatility
  • Accessing business funding to invest in operational changes
  • Exploring export tools and resources for global market expansion

These strategies don’t eliminate the challenges, but they can help you regain control and find new opportunities in a changing trade landscape.

 

The Bottom Line

Small businesses are a driving force in Canada’s economy. When tariffs strain your business, the impact is far-reaching: higher consumer prices, slowed economic growth, and job uncertainty.

That’s why it's critical to stay proactive, not reactive, in the face of change.

 

Need Support? Driven Can Help.

If tariffs or trade issues are putting pressure on your business, you're not alone, and you're not out of options.

At Driven, we’re a proudly Canadian company that helps entrepreneurs across the country access capital to navigate challenges, manage change, and seize new opportunities. Whether you’re exploring new suppliers, expanding into new markets, or simply need a buffer to get through a rough patch, we’re here to support your growth.

Let’s talk about what’s next for your business.

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